analysis tools

Google Analytics

a) Type and scope of data processing

We use the Google Analytics tracking tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, email: support-germany, on our website @google.com ("Google").

Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of the use of the website.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to systematically evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

If individual pages of our website are called up, the following data is stored:

Three bytes of the IP address of the user's calling system (anonymized
IP address)
The accessed website
The website from which the user accessed the page accessed on our website (referral URL)
The subpages that are accessed from the page accessed
The length of stay on the website
The frequency of visits to the website

We use Google Analytics with activated IP anonymization. With that they will
IP addresses shortened by the last octet (eg: 192.168.79.***; so-called IP masking). It is no longer possible to allocate the abbreviated IP address to the user's computer or end device.

b) Purpose and legal basis of data processing

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is your consent in accordance with Article 6 (1) (a) GDPR.

c) storage period

The stored data will be deleted by us as soon as they are no longer required for our recording purposes. In our case, the storage period is a maximum of 24 months.

d) Right to object

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:

http://tools.google.com/dlpage/gaoptout?hl=de

More information about the terms of use of Google Analytics:

www.google.com/analytics/terms/de.html

More information on data protection from Google Analytics:

https://support.google.com/analytics/answer/6004245?hl=en

You can also change your consent in the cookie settings [ Change your consent ] at any time.

Google reCAPTCHA

a) Type and scope of data processing

We use reCAPTCHA, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, email: support-deutschland@google.com ("Google").

With this service, Google can determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box.

In addition to your IP address, Google may also collect other information that is necessary to offer and guarantee this service.

b) Purpose and Legal Basis

The purpose of using Google reCAPTCHA is to ensure data security when submitting forms.

This is primarily used to distinguish whether the input is made by a natural person or abusively by machine and automated processing. The tool includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.

The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the security of our website and in preventing unwanted, automated access in the form of spam.

c) storage period

The stored data will be deleted by us as soon as they are no longer required for the purposes presented.

d) Right to object

If you do not want Google to collect your data via our website, so-called opt-out cookies can also be used. These prevent future processing of your personal data when you visit the website. In order to prevent the processing of your personal data across different systems, you must use the opt-out cookie on all systems used.

You can find more information about Google's data protection guidelines at http://www.google.de/intl/de/privacy .

If you do not agree to this processing, you can prevent the storage of cookies by making a setting in your Internet browser.

Google Adwords conversion tracking

a) Type and scope of data processing

We use Google Adwords to show you advertisements on Google and other third party websites. Google Adwords Conversion Tracking is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, email: support-deutschland@google. com (“Google”).

With conversion tracking, we can determine how successful the individual advertising measures are.

The advertising is delivered by Google via so-called "ad servers".

For this we use cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user does not wants to be addressed more) is saved.

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer is assigned a different cookie. This means that cookies cannot be tracked via the website of Adwords customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google servers. We have no influence on the scope and further use of the data collected by Google and we are informing you according to our level of knowledge: By integrating AdWords conversion tracking, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements have. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address.

b) Purpose and legal basis of data processing

The purpose of this is to show you advertising that is of interest to you and to make our website more interesting for you.

The legal basis for the processing of your data is Article 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

c) storage period

The stored data will be deleted as soon as they are no longer required for our purposes.

d) Right to object

http://www.google.com/settings/ads/plugin

Further information on data protection at Google can be found here:

http://www.google.com/intl/de/policies/privacy

Google Adwords Remarketing

a) Type and scope of data processing

We use Google Adwords Remarketing. Google Adwords Remarketing is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, email: support-deutschland@google.com ( "Google").
This application can show you advertising from us on other websites after you visit our website. This is done using cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. Google does not, according to its own statements, combine the data collected as part of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used in particular for remarketing.

b) Purpose and Legal Basis

The Google Adwords Remarketing service is used to analyze the usage behavior of our website.

The legal basis is the consent of the user of the website in accordance with Article 6(1)(a) GDPR.

c) storage period

The stored data will be deleted by us as soon as they are no longer required for our purposes.

d) Right to object

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Further information on data protection at Google can be found here: http://www.google.de/intl/de/privacy

Embedding YouTube videos

a) Type and scope of data processing

We include YouTube videos in our online offer, which are stored at http://www.youtube.com and can be played directly from our website. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, email: support-deutschland@google.com (" Google").

YouTube collects your IP address, the date and time as well as information about the website you visited and the video you viewed. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. In addition, a connection to the Google advertising network is established.

As long as you only call up one of our websites with an embedded YouTube video without playing the video, the YouTube function “extended data protection mode” no data has yet been sent to YouTube. Transmission only takes place when you actually start a video.

We set a cookie to save your desired settings regarding the playback of videos and data transmission to YouTube. These cookies do not contain any personal data, they only contain anonymized data to customize the browser.

If you are logged into YouTube at the same time, YouTube can assign the connection information to your YouTube account and use it for the purpose of personalized advertising. If you do not want your profile to be associated with your connection information, you must log out before activating the YouTube video.

For more information, see Google's privacy policy: http://www.google.de/intl/de/policies/privacy/

b) Purpose and Legal Basis

We use YouTube to show you videos on our website.

The legal basis for processing is your consent in accordance with Article 6 (1) (a) GDPR.

c) storage period

The stored data will be deleted by us as soon as they are no longer required for the purposes presented.

Social Media Privacy Policy

General

We link to our presence in social networks on this website. For this we have linked a graphic of the respective network.

When our website is loaded, no data is transmitted to the operators of the social networks, but only when you actively follow the link to our profile on the respective social network.

If you call up our profile page on a social network, the operator of the social network can set cookies on your end device, regardless of whether you have an account with the network or whether you are logged in there. Cookies are data packages that mark the user's end device with a specific identifier. Cookies are mainly set to be able to show personalized advertising to visitors of social networks, including our profile pages.

This is done, for example, by the user being shown ads from advertising partners of the social network whose websites the user has previously visited on the social network pages. In addition, cookies make it possible to create statistics about the use of our profile page (e.g. number of page views, user categories).

If we receive such statistical analyzes from the operator of the social network, the data will be anonymized by them beforehand, ie it is not possible for us to assign usage data to an individual user. However, if you are logged into the social network, the operator of the social network may be able to assign the access to our profile on the social network to your existing account there.

At least the following data is processed by the respective social network:

IP address
Date / time
Visited page in the social network

Depending on the operator, other data categories can also be processed, e.g.:

Referral URL (page from which the user came to a subpage of the social network)
URL of the internal and external pages accessed from the social network
End device of the user (desktop, smartphone, tablet)
User language settings
Region of the user

If you are logged into your user account of the respective network at the same time, the network operator can, if necessary, assign the information collected from the specific visit to your personal account.

If you interact via a "Share" button of the respective network, this information can also be stored in the user's personal user account and, if necessary, published. If you want to prevent the information collected from being directly assigned to your user account, you must log out of the respective social network before clicking on the graphic.

You can also configure the respective user account accordingly.

We have no influence on which data is collected and transmitted by the operator of the social network, to which third-party recipients the operator of the social network transmits it and how long the data is stored by the operator of the social network. For this we refer to the data protection declaration of the respective social network.

The purpose we pursue for processing your data on our profile page on the respective social network is to provide information about our offers and services and to answer any inquiries on our profile page. The legal basis for processing is Art. 6 Para. 1 f) GDPR. In this respect, public relations work is covered by our legitimate interests within the meaning of the regulation. The legal basis for the use of social plugins such as "Share" buttons is your consent in accordance with Art. 6 Para. 1 a) GDPR.

You are not obliged to provide us with your data on our profile pages on social networks. If you do not want the operators of the social networks to collect data from you on our profile pages, you can prevent this by not accessing our profile pages.

We delete private messages that you send us via social networks within one year of the last communication with you. In principle, we leave public posts from you (e.g. in our timeline) permanently published until you expressly request their deletion.

In the context of competitions, data for their processing can be collected. You will find details on this, such as which data is collected for which purpose, in the data protection information and conditions of participation for the respective competition.

We reserve the right to delete illegal content published by users on our profile page on the respective social network, e.g. copyright violations or statements relevant to criminal law. In addition, we store user names and comments that are deleted due to violations of netiquette. These will only be followed up within the limitation period as evidence that may be required in the event of legal disputes.

According to the case law of the European Court of Justice, we are jointly responsible with the operator of the respective social network for the operation of our profile page with regard to compliance with data protection regulations. In this context, the operator of the social network provides the associated IT infrastructure and the website of the social network and is generally the primary contact when it comes to the processing of your data on the social network website (e.g. information or deletion). With regard to data processing on social networks, we therefore recommend that you contact the respective social network directly for information requests or other questions about user rights, such as a deletion request, since only the operators of the social networks have full access to your user data. If you no longer want the data processing described here in the future, you can cancel the connection of your user profile to our site by using the "I no longer like this page" and/or "Unsubscribe from this page" function. However, you can also assert your statutory rights against us. In this case, we will forward your inquiries to the operator of the social network.

Further information on data protection can be found in our data protection declaration.

social media

You can find us on various social media with our own presence. In this way we would like to provide you with a broad, multimedia offer and exchange ideas with you on topics that are important to you. We integrate the following social networks on our website through links:

Facebook
If you visit our Facebook fan page, Facebook Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, collects, stores and processes your personal data in accordance with Facebook's privacy policy. The privacy policy can be found here:

https://de-de.facebook.com/policy.php

As part of the "Facebook Insights" function, Facebook can provide us with the following data categories in anonymous / statistical form for the purpose of performance measurement and optimization of our Facebook presence:

Predefined interactions on our fan page
time stamp
Country/City of the user
HTTP language code
age/gender group
Previously visited website (so-called referral URL)
end device of the user
Facebook user ID (if logged in)

With regard to the processing of Insights data, there is joint responsibility between Facebook and us, for which Facebook has assumed primary responsibility. This affects the processing of Insights data and the implementation of the rights of the data subject. Therefore, please contact Facebook directly regarding all obligations under the GDPR with regard to the processing of Insights data. We will forward any inquiries we receive in this regard to Facebook. Further details are regulated in the agreement on joint responsibility (Joint Controller Addendum), which you can find here:

www.facebook.com/legal/terms/page_controller_addendum

You can find more information about Facebook Insights here:

https://analytics.facebook.com/features/list#automated_insights

www.facebook.com/legal/terms/information_about_page_insights_data

Facebook Custom Audience / Facebook Pixel

We use the visitor action pixel from the provider Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2 D02 X525, Ireland ("Facebook") on our website. The remarketing tag or tracking pixel from Facebook was implemented. Facebook and we are jointly responsible for data processing.

The Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). A user can also be tracked across multiple websites. We use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which are determined based on the websites visited will have), which we transmit to Facebook (so-called "Custom Audiences").

With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes ("audience insights"), in which we can see whether users were redirected to our website after clicking on a Facebook ad (so-called. "Conversion").

The Facebook pixel is a Javascript code that sends the following data to Facebook:

HTTP header information: including IP address, web browser information, page location, document, website URL and web browser device (computer, smartphone, tablet, other) and day and time of use
Pixel-specific data: Pixel ID and Facebook cookie data including your Facebook ID (these are used to link events to a specific Facebook advertising account and thus assign them to a Facebook user)
Additional information about the visit and standard and custom data events.

The privacy policy can be found here:

https://de-de.facebook.com/policy.php

Instagram
If you visit our Instagram channel, personal data will be stored and processed by Facebook Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as the provider of Instagram, in accordance with Instagram's privacy policy. The privacy policy can be found here:

https://help.instagram.com/519522125107875

For the purpose of the needs-based design and continuous optimization of our pages, we use the Instagram Insights statistics service. This service records your activity on our site and makes it available to us in anonymous statistics. This gives us insights into, among other things, the interactions of our fan site visitors, visits to our site, the reach of posts, information about the activity of our subscribers and information about the countries and locations our visitors come from, as well as statistics about the gender ratios of our visitors. It is not possible for us to draw conclusions about individual users or access individual user profiles.

YouTube
On our YouTube channel you can find videos or helpful tips about our offer. The customer service team also professionally answers questions and comments from users on YouTube.

Personal data is stored and processed by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 D04 E5W5, Ireland ("Google"), as the operator of YouTube, in accordance with Google's privacy policy. The privacy policy can be found here: https://policies.google.com/privacy?hl=de&gl=de

With the help of YouTube's analytics functions, we are able to carry out certain statistical evaluations to optimize our channel. This includes, in particular, details on the most popular videos (e.g. length of stay of the users, ranking of the videos), the target groups (e.g. countries, language settings, age and gender, activity times) and the reach of our channel (e.g. where the users were forwarded to a video from) and Impressions (e.g. how many users saw a particular ad). It is not possible for us to draw conclusions about individual users or access individual user profiles.

For more information about YouTube's analytics features, visit:

https://support.google.com/youtube/answer/9002587?hl=en

LinkedIn
On our LinkedIn page we inform you about career prospects with us and you can contact us directly.

Personal user data is processed by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

We use the analytics functions provided by LinkedIn to be able to optimize the performance of our LinkedIn site. LinkedIn provides us with a statically processed – ie anonymous – compilation of certain information. These include, among other things, the following data categories: conversions (achievement of certain targets such as registrations for events, leads), user actions (e.g. clicks, views of certain ads) and target groups (e.g. professional position, industry). It is not possible for us to draw conclusions about individual users or access individual user profiles.

For more information on LinkedIn's analytics features, visit:

https://business.linkedin.com/de-de/marketing-solutions/reporting-analytics

In addition, we are also able to search for suitable candidates for vacancies based on certain characteristics (e.g. current position, knowledge, professional experience, salary expectations). In this way, specific LinkedIn profiles can be displayed to us, which we can contact directly.

LinkedIn's privacy policy can be found at:

https://www.linkedin.com/legal/privacy-policy

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